Main & Market

San Francisco

Where the frontier meets your business.

For example: an AI agent to answer customer calls, connected systems without double entry, or a plain-language map of your claims system.

You focus on your customers. We bring the best of emerging technology into how you operate, from everyday tasks to company-wide systems. We build, run, and improve them.

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01 · The journey

How far up does software carry your work?

Software can now carry work at every level of a business. You set the direction.

  1. Direction

    Always set by you.

  2. The whole company

    • Problems that surface before anyone asks

  3. Across teams

    • Systems that talk to each other

  4. Whole processes

    • Each case owned from first call to close, with your team brought in where it matters

  5. Workflows

    • A daily routine that runs itself, with complete files for every team downstream

  6. Everyday tasks

    • Data entry that does itself

What the company knows, built up with every piece.

An illustration, not a blueprint. Every business takes a different shape.

We start wherever it helps most. Every piece builds toward the whole.

02 · How we work

A partner for
what comes next.

We get to know your business, choose the improvements worth making, and take responsibility for building and running them.

As your needs and the technology change, we help you decide what comes next.

  1. Your priorities guide the work.

    We agree on what matters, how to measure it, and where your existing tools can do more.

  2. Useful improvements,
    delivered steadily.

    Each piece is tested in your business and introduced with your team.

  3. We stay responsible.

    We run, maintain, and improve the systems you rely on.

What we learn shapes what comes next.

03 · The shift

Businesses are taking a new shape.

Most companies are organised around who does the work: roles, handoffs, and knowledge that lives in people’s heads.

A business can now be organised around the work itself. Software carries more of it, and your people lead, decide and serve your customers.

We help make that change piece by piece.

Building, running, and improving the systems along the way.

04 · Work

Work we’ve taken on.

We keep client names private.

Right now we’re automating a tax resolution firm’s daily workflows and a lender’s sales funnel, running an operating layer for a consumer brand, building a knowledge base for a major sporting event, and running always-on agents across a trading firm’s infrastructure and trades.

Each is a first piece of the same thing: a business that runs as one system.

About

Main & Market is run by brothers Nate and Jordan Tonani. Between them, they’ve built and run financial platforms, launched consumer brands, and spent years putting AI and other emerging technology to work on real business problems. They’re based in San Francisco and work closely with the teams building today’s AI.

Request a conversation.

Thirty minutes about your business: where things stand and what’s worth doing first.

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